P-MONEY

P-MONEY

“P-Money is New Zealand’s most renowned Producer and DJ. His incredible talents in the studio and behind the decks have made him a household name in NZ and an artist to watch internationally.”

Only a handful of DJs can create both a great live mix and produce amazing original songs, move a dancefloor in the smallest club and knock out main-stage festival sets of legendary proportions. When you shift your lens towards the South Pacific I’d dare say there is only one man who fits the description. P-Money, the Papakura born DJ and Record Producer, is an iconic figure of the New Zealand music scene and for very good reason.

P-Money and business partner Callum August founded independent record label Dirty Records in 2001, launching the careers of local rap superstars Scribe, David Dallas and PNC. When Dirty Records released P-Money’s debut album “Big Things”, an entire generation of hip-hop artists were inspired and a new benchmark set for all NZ releases to aspire to.

As a teenager P-Money poured endless hours into his craft of DJing, a discipline that would see him compete in numerous DJ Battles worldwide and culminate in a 3rd Place prize at the DMC World DJ Championship (a Bronze Medal in the Olympics of the DJ World!).

The skills developed during those competitive years are evident every time P takes the stage, and in the diverse range of artists lining up to work with him – everyone from locals DJ-duo MayaVanya, David Dallas, Iva Lamkum and Six60 to Australian emcee Sky’High, British dancehall artist Gappy Ranks and US legends including Buckshot, Talib Kweli, and Freddie Gibbs. Just to name a few.

Going on to sign with US label, Duck Down Music in 2013, P-Money has joined stable mate David Dallas as the latest Kiwi to team up with the renowned New York based label, which is also home to huge acts including 9th Wonder, Pete Rock, Smif N Wessun and Sean Price.

This signing, along with a string of Number One hits and Platinum selling albums certifies his musical prowess – a true ambassador of NZ Music, he co-wrote and produced five of the biggest New Zealand singles of the past decade; “Not Many”, “Stand Up”, & “Stop The Music ft Scribe”, “Keep On Callin ft Akon” and “Everything ft Vince Harder”. The latter of which broke through to UK airwaves on BBC1 and was dubbed Zane Lowe’s Hottest Record in the World.

On top of that, P-Money also co-produced the entire ‘Treble & Reverb’ album for soul sensation Aaradhna – from which the lead single ‘Wake Up’ went platinum.
A connoisseur of collaborations, P-Money made international waves when he teamed up with some of US hip-hop’s elite on his 2013 album ‘Gratitude’ which featured tracks with huge acts such as Skyzoo, Havoc, Talib Kweli, and Freddie Gibbs, alongside local legends Aaradhna and Home Brew’s Tom Scott. The album earned him a nomination for Best Urban Album at the 2013 New Zealand Music Awards and also sparked a creative kinship between himself and the legendary frontman of Boot Camp Clik and Black Moon, Buckshot, who featured on the track “Killuminati”.

Also the co-founder of Duck Down Music, Buckshot was well-aware of the enigmatic Kiwi’s talents, and the “Killuminati” track was just the beginning of their work together. Fast-forward to 2014 and the pair have their first full-length album ‘BackPack Travels’ set to drop on 24 June. The 10-song project is entirely produced by P-Money and features acts including Joey Bada$$, CJ Fly of Pro Era, Steele of Smif N Wessun, David Dallas, Raz Fresco, Chelsea Reject & T’Nah Apex.

It’s the second international collaboration P-Money has dropped in the last month and follows P-Money’s June 6 release with beacon of British reggae, Gappy Ranks entitled ‘The Baddest EP’. The unlikely pair were introduced following dancehall dynasty Gappy Ranks’ performance at local reggae festival Raggamuffin. That email intro by a mutual friend culminated in the long distance production of first single off the EP of the same name, ‘Baddest’ – entirely over the web. It’s also a track that pricked the ears of some prominent supporters, including legendary DJ Max Glazer, Bobby Konders of New York radio station’s Hot 97 and Jillionaire of Major Lazer, with the heat the single received prompting the full-blown collaboration. Recording the EP together at the Red Bull Studio in Auckland, the final product is a package that can be uniquely stamped with both P-Money’s impeccable craft and Gappy’s golden take on modern dance hall.

Taking a local flavour to new international heights, P-Money continues to solidify himself as one of New Zealand’s most prodigious producers. You don’t have to just shift your lens to the South Pacific to be convinced of P-Money’s iconic status – this Kiwi’s on the world stage.